Sponsor Information
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Be The One Run is a national series of fundraising events that helps patients with leukemia, lymphoma, and 70 other life-threatening diseases receive the marrow transplant they need. Be The One Run events appeal to people of all ages and fitness levels. It includes a 5K timed run, a 5K run/walk, 1K and a Tot Trot. The events offer local and national sponsors exposure to a wide variety of committed consumers.
In order to achieve our goals, Be The Match Foundation® partners with the corporate community to build an effective and integrated sponsorship program.
Sponsorship Benefits
- Community Involvement – enhance your public image as a philanthropic leader in your community
- Increased Visibility and Brand Awareness – additional awareness through Be The One Run promotions
- Networking opportunities with potential customers and business partners
- Employee wellness and engagement programs
- Packaged and customized sponsorship levels available
About Be The Match® Be The One Run
- 2011 events garnered more than 10 million media impressions through radio, print, TV, web, and social media.
- In 2011 there were more than 5,000 participants in six cities (Minneapolis, MN; Portland, OR; Houston, TX, Charlotte, NC; Atlanta, GA and Long Beach, CA).
- Event proceeds:
- provide financial grants to patients who need help with uninsured treatment costs.
- fund marrow transplant research to help more patients live longer, healthier lives.
- add more potential marrow donors to Be The Match Registry®, giving more patients hope for a cure.
Participant Profile
In 2011, more than 5,000 people participated in 5K, 1K, or Tot Trot. We anticipate doubling our number of participants in 2012.
- Male: 37%
- Average Male Age: 34
- Female: 63%
- Average Female Age: 35
Sponsorship opportunities are available in many areas and can be crafted to fit just about any need. For detailed sponsorship packages see the National Sponsorship Opportunities (PDF) or the Local Sponsorship Opportunities (PDF).
When your organization sponsors the Be The One Run, you join the Be The Match movement to help all patients receive the marrow transplant they need, when they need it.
To learn more about becoming a Be The One Run sponsor, please contact Rebecca Douglas at (612) 460-4239, or via e-mail at rdouglas@nmdp.org.









