Social Media

Social Media Tips & Ideas

Posting on social media is a great way to tell your friends and family about Be The Match® Walk+Run as well as ask them to join your team or contribute!

The Be The Match website is your main resource for team and event information. You can customize your team and/or individual page. Link your friends and family to this site for general information about the event. Utilize the various fundraising resources available on the site and through the Fundraising Center. If you want to read stories about previous Be The Match Walk+Run events visit, and feel free to share the stories on your social media accounts!


  • ‘Like’ the Be The Match Facebook page (
  • Join your city’s event page located on our Be The Match Facebook page
  • Use approved “grab n’ go” social media posts on your personal profile
  • Share posts from Be The Match and tie them into your fundraising efforts
  • Post about your participation and be sure to include the event website ( so your friends know where to get involved, too!
  • Facebook now offers a "Donate Now" button you can add to your posts. If you choose to use the Facebook "Donate Now" button on your posts, all gifts received through Facebook will not appear on your personal page or count toward your fundraising goal. All money raised through Facebook will go to Be The Match (minus additional fees).
  • Share our Be The Match Walk+Run event videos with friends and family. Visit and locate event videos under the “Be Inspired” tab.


  • Follow the Be The Match Twitter page @BeTheMatch
  • Tweet, using approved “grab n’ go” social media posts, about Be The Match Walk+Run to encourage followers to join your team, contribute financially or even just retweet your tweet to help spread the word. Use #BTMWalkRun in your posts!


  • Follow the Be The Match Instagram page @BeTheMatch
  • Post photos on your personal account of your campaign and progress and don’t forget to tag @BeTheMatch!
  • Tag your friends in the comment sections on Be The Match pictures to lead them to our page and information
  • Post photos or videos on your Instagram story with text to tell your friends how they can help your campaign in real-time!

Suggested post content

Grab n’ Go Facebook Posts

  • I’m kicking off my fundraising efforts for the Be The Match® Walk+Run. Dollars raised will add new potential marrow donors to the registry, help patients with uninsured costs and fund research. Please support my efforts! #BTMWalkRun <Add a link to your page>
  • I’m raising funds for Be The Match in honor of {insert personal story}. Support me today! #BTMWalkRun <Add a link to your page>
  • Did you know that every three minutes someone is diagnosed with a blood cancer like leukemia or lymphoma? Often their only hope for a cure is a marrow transplant. I’m doing my part to help by raising funds for the Be The Match Walk+Run. Donate today and help me reach my goal! #BTMWalkRun <Add a link to your page>

Grab n’ Go Twitter Posts

  • Help me raise $XXX to help provide someone’s CURE through #BTMWalkRun at <insert link to page>
  • I’m so excited to be participating in the #BTMWalkRun. Please help my fundraising efforts! <Insert link to page>
  • I’m halfway there! Thanks to generous supporters, I’ve raised $XXX towards my goal of $XXX. Donate now at <insert link to page> #BTMWalkRun
  • I am <walking or running> in the #BTMWalkRun. Help me raise funds to provide cures at <insert link to page>

Facebook Profile Pictures

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Facebook Cover Photos

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Be The Match Walk+Run YouTube Video